Famous celebrities also enhanced the brand by wearing the velour tracksuits most notably Madonna. The fact that she helped push the trend was rewarded with a custom tracksuit with “madge” embroidered on the rear. One of the most popular trends of the 2000s was the Juicy couture tracksuit. The most popular of these by far were the Juicy Couture tracksuits. The Juicy sweat suit spawned countless imitators and was immensely popular with celebrities, and average everyday citizens. Developed in Southern California by Juicy Couture creators Pam and Gela, this innovation was unlike any other that had come before it. For the very first time in the history of fashion, a tracksuit which had heretofore been relegated to the ranks of athletic wear only was quickly becoming the most popular kind of clothing to wear to parties, shopping or on really every occasion. The style of the Juicy couture tracksuits on sale is inherently casual. By raising the quality of fabric and workmanship to a level higher than that of the average tracksuit, the designers had made a high quality item that looked as stylish to the eye as it was comfortable to the body. There are myriad reasons why this style should never have caught on, but in America, comfort was synonymous with style so for the people who tend to throw on sweatpants and a sweatshirt or a tee shirt for their everyday errands, going to lunch or go shopping, the suit was a way to remain as comfortable as you were in your sweatpants while looking a little bit more chic and interesting than sloppy and sweaty.