Luxury fashion no longer means lavishness, as a new generation of menswear labels is showing with its fresh focus on evergreen classics and enviable basics.
Each of the following four examples have all been born as part of a second incarnation for an industry veteran and, whilst still low-profile, they are emerging as the new face of high-end fashion.
Visionary moves on
Former Thom Browne men’s design director, Robert Childs, moved on to launch his own expertly edited collection. The range focuses on everyday fashion – or clothes that will withstand the tides of fashion – in contemporary, breathable fabrics, whilst taking inspiration from sharp, masculine silhouettes of days gone by.
The collection’s star pieces include an effortlessly sophisticated made-to-measure tuxedo, which can be crafted in a client’s choice of fabrics and can pair boldly with Childs’ floral racer-style shirt for an undeniably fashionable look.
A fashionable force
Paul Helbers has moved on from the likes of Louis Vuitton and Maison Margiela to focus on his own Helbers label. The line includes staples such as leisurewear, tailoring and knitwear and aims to steer clear of trends influencing other mens designer clothes, favouring instead a contemporary take on enduring styles.
Deveaux joins the ranks of the more contemporary and bolder ranges to be found amongst the brands on sites such as https://www.ejmenswear.com. It is the brainchild of Matt Breen, formerly of Carson Street Clothiers, and it aims to deliver stylish and unpretentious made-in-America style. Read more about the latest trends in mens fashion on the Guardian Online website at https://www.theguardian.com/fashion/mens-fashion.
A family affair
Brothers Mario and Pierluigi Boglioli sold their famous tailoring house and have gone on to launch Gigi, a new laidback label with a focus on relaxed tailoring. Every garment has the brand’s motto stitched in, reading ‘Don’t look back’.
The label gives a nod to traditional suit-making and undeniably builds on the Boglioli brothers’ deconstructed aesthetics, whilst unmistakably paving the way for a new menswear era. This is traditional tailoring for the modern world.
All of these new labels have one thing in common – the need to make fashion wearable once again. Gone are the days when high-end fashion had to mean outlandish design. Instead, this new era seems proud to look back on the past for inspiration, whilst offering a healthy injection of contemporary style.